4 weeks. 10 founders. $750. you leave with a linkedin profile the algorithm actually reads, a publishing rhythm that runs on 5 hours a week, and an ai-assisted workflow built around your voice — not a generic one.
this is the sentence we've said on every audit call for the last three months.
a real product. a real story. a real market. and then a linkedin profile that says almost none of it. posts that land in a vacuum. a calendar that broke in week three.
it isn't a motivation problem. it isn't a craft problem. it's that linkedin is a classification engine with a posting platform attached — and until it understands what you do, who you help, and who to show you to, the posts can't land no matter how good they are.
headline, about, featured section, commenting behavior — all set up so linkedin classifies you as the person you actually are, not three chapters ago. this is the piece most founders skip, and it's the piece that quietly suppresses everything else they publish.
a repeatable structure for turning what you're already doing — calls, decisions, customer conversations — into posts that compound. we teach this using erica schneider's MP3 framework (market the problem, process, product) adapted for founder content.
our exact claude project setup, prompts, and editorial rhythm — tuned to your voice. not the linkedin-guru voice the algorithm is tired of rewarding, and not the polished-but-hollow voice AI defaults to when you don't teach it better.
in your actual voice, built from your observations and stories. you leave with content to ship for the month after the cohort ends, plus a library of material for the 90 days after that.
this is the founding cohort — we haven't run it yet, so we're being honest: no cohort-graduate testimonials to share. what we do have is the diagnosis above, from founders we've audited, and the same system we're teaching here running for paying clients today.
content strategist. has built content engines 0-to-1 for B2B startups in HR tech, AI, and fintech. not "advised on content strategy" — actually done the role as the first marketing hire.
brings the strategy, systems, and AI workflow lens to every session.
narrative strategist. emmy-nominated TV writer. her day job in writers' rooms is making people sound like the best version of themselves. at something different, she does the same thing for founders.
brings the voice, story, and writer's-room lens to every session.
it's a cohort. four live sessions with us both in the room, plus a private slack. we are not selling you a video library you'll never open. the whole point is that you build the system alongside 9 other founders, not alone on your couch at 11pm.
one 90-minute live session per week (tuesdays, 10am PT — replays if you can't make it live), plus about 2-3 hours of work between sessions to apply what we covered. total: around 5-6 hours a week for 4 weeks.
by the end, the system we're teaching runs on ~5 hours a week. that's the point.
no. some founders in the cohort will have been posting for months with no traction. others will have never posted. some will have posted a few times a year ago and then stopped. all of these are fine — they're actually most of who this is for.
what matters is that you commit to publishing during the 4 weeks. we're building the system through real reps, not theoretical ones.
if after week 1 this isn't what you expected, email us and we'll refund you in full. after week 1, no refunds — we've done the profile audit and the work is already delivered.
if you're a B2B founder building something real, yes. we've worked across HR tech, fintech, AI, creator tools, wellness, workplace coaching, and climate. the mechanic of how linkedin classifies and distributes content is the same regardless of niche — your voice and story are what make it yours.
probably not. if you can hire a fractional content lead or a full-time content hire, this cohort isn't the best use of your time — your bottleneck isn't learning the system, it's running it. book an audit with us and we'll have a different conversation.
because with more than 10, we can't actually know your business, give you real feedback on your profile and posts, or respond to every question in the slack. we'd rather run this small and run it well than turn it into a webinar.
the founding cohort is 10 seats. applications close may 14. we kick off may 18.
after you apply + pay, we'll send you an onboarding email within 24 hours.